Kai — Marketing agent · for marketing and demand generation leaders
Kai finds and improves the channels that create qualified leads, while you approve budgets, claims and public campaigns.
Product safeguards support privacy and responsible AI use, including company-scoped access, disclosed AI interactions, human approval boundaries and decision records. These are not certifications; each customer remains responsible for its use case and legal assessment.
The problem
Channel reports arrive after spend is committed
Lead volume hides poor customer fit
Campaign learning is lost between agencies
The solution
Reads ad accounts, analytics and forms, so every number and recommendation traces to a source.
Uses your market, offer, ideal customer and approved claims from your company knowledge, not generic playbooks.
External commitments, spend, people decisions and policy exceptions always need a human.
What the constraint costs
Annual formula: monthly unattributed spend × waste share × 12 months
Annual constraint cost
€43,200 / year
POTENTIAL SAVING
35%
ANNUAL COMPARISON
€54,000
Typical performance agency retainer
Illustrative assumptions only. Potential saving is your selected scenario, not a forecast. Nothing is saved.
Compare
Annual cost
Today
€36,000+
Agent
€2,988 (€249/month)
Time to start
Today
2–6 weeks
Agent
Same day
Business context
Today
Repeated briefings
Agent
Your live rules and knowledge
Live data
Today
Exports and reports
Agent
Connected systems
Human approval
Today
Ad hoc
Agent
Boundaries and audit history
KPI accountability
Today
Activity reports
Agent
CEO dashboard plan vs actual
| Performance agency | Kai | |
|---|---|---|
| Annual cost | €36,000+ | €2,988 (€249/month) |
| Time to start | 2–6 weeks | Same day |
| Business context | Repeated briefings | Your live rules and knowledge |
| Live data | Exports and reports | Connected systems |
| Human approval | Ad hoc | Boundaries and audit history |
| KPI accountability | Activity reports | CEO dashboard plan vs actual |
Alternative costs are illustrative market estimates.
Mistakes it prevents
Optimising cheap leads
Kai checks lead quality against closed revenue.
Budget drifts
Spend exceptions surface before they compound.
Broken attribution
Source gaps are flagged instead of guessed.
Slow campaign learning
Results return to the next experiment weekly.
Capability boundaries
Ideal result
Qualified demand increases without extra CEO coordination.
The tension to solve
Increase lead volume without reducing customer fit or wasting spend.
Feedback loop
Compare MQLs and cost per MQL with plan; propose the next bounded channel experiment.
Routine tasks
Make it behave your way
Tell the agent how your department works. It follows your rules, stops at your limits and writes in your voice.
Rules
Limits
Tone
Data it connects to
Ad spend and campaigns
Must connectGoogle Ads · Meta Ads · LinkedIn Ads
Moves budget to channels that produce qualified leads.
Website traffic
Must connectGA4 · Plausible
Finds where visitors drop before converting.
Leads and lifecycle
Must connectHubSpot · Salesforce · Pipedrive
Measures lead quality, not just volume.
Search performance
RecommendedGoogle Search Console · Semrush
Spots content gaps that bring intent traffic.
Email campaigns
RecommendedMailchimp · Brevo · HubSpot
Ties nurture emails to pipeline.
No system for this yet? Upload a sheet or CSV, or connect any tool through a custom API.
Approvals in Slack
Example messages. Every proposal shows its source data, and every decision is logged. Slack and Microsoft Teams are planned at launch.
LinkedIn campaign 'CFO guide' has a cost per lead of €184, 2.3× your target.
Pause it and move €1,200 to Google Search, where cost per lead is €71?
Source: LinkedIn Ads · GA4 · HubSpot
A new landing page variant converts 4.1% vs 2.6% over 1,900 visits.
Make it the default page for paid traffic?
Source: GA4 · experiment log
Designed for EU readiness
Human oversight
You define which actions run and which require approval.
Traceable sources
Outputs can point back to connected records and documents.
Audit history
Actions, approvals and changes are designed to remain reviewable.
Access and retention
Role-based access and configurable retention are planned controls.
EU hosting options
EU-region deployment options are part of launch readiness.
These planned controls support GDPR and EU AI Act readiness. They are not a certification or legal guarantee; each customer remains responsible for its own assessment.
Moves your dashboard
MEASURED KPI
Marketing qualified leads
Market → Lead output against plan
MEASURED KPI
Cost per MQL
Acquisition efficiency
MEASURED KPI
Channel mix
Qualified leads by source
MEASURED KPI
Attributed revenue
Revenue linked to demand
Closed-loop improvement
Compare MQLs and cost per MQL with plan; propose the next bounded channel experiment.
We're onboarding teams in small groups.