Gus — Growth agent · for ceos and growth leaders
Gus focuses experiments on the current company constraint, drafts IF / THEN / BECAUSE hypotheses and keeps outcomes honest.
Product safeguards support privacy and responsible AI use, including company-scoped access, disclosed AI interactions, human approval boundaries and decision records. These are not certifications; each customer remains responsible for its use case and legal assessment.
The problem
Experiments are detached from the constraint
Targets change after results arrive
Losing tests disappear from memory
The solution
Reads the CEO dashboard, experiment records and company knowledge, so every number and recommendation traces to a source.
Uses your strategy, guardrails, evidence standards and decision rights from your company knowledge, not generic playbooks.
External commitments, spend, people decisions and policy exceptions always need a human.
What the constraint costs
Annual formula: low-value experiments × team cost × 12 months
Annual constraint cost
€144,000 / year
POTENTIAL SAVING
40%
ANNUAL COMPARISON
€60,000
Typical growth consultancy cost
Illustrative assumptions only. Potential saving is your selected scenario, not a forecast. Nothing is saved.
Compare
Annual cost
Today
€48,000+
Agent
€2,988 (€249/month)
Time to start
Today
2–6 weeks
Agent
Same day
Business context
Today
Repeated briefings
Agent
Your live rules and knowledge
Live data
Today
Exports and reports
Agent
Connected systems
Human approval
Today
Ad hoc
Agent
Boundaries and audit history
KPI accountability
Today
Activity reports
Agent
CEO dashboard plan vs actual
| Growth consultant | Gus | |
|---|---|---|
| Annual cost | €48,000+ | €2,988 (€249/month) |
| Time to start | 2–6 weeks | Same day |
| Business context | Repeated briefings | Your live rules and knowledge |
| Live data | Exports and reports | Connected systems |
| Human approval | Ad hoc | Boundaries and audit history |
| KPI accountability | Activity reports | CEO dashboard plan vs actual |
Alternative costs are illustrative market estimates.
Mistakes it prevents
Testing away from the constraint
Only the active constraint earns priority.
Vague hypotheses
Every test states action, number and reason.
Moving targets
Baseline, target and kill rule lock at start.
Lost learning
Results and disconfirming evidence remain visible.
Capability boundaries
Ideal result
The company improves its constraint every week without extra coordination.
The tension to solve
Increase learning speed without uncontrolled experiments, vanity wins or wasted capacity.
Feedback loop
Compare locked outcomes with the constraint KPI; recommend the next hypothesis or stop the line.
Routine tasks
Make it behave your way
Tell the agent how your department works. It follows your rules, stops at your limits and writes in your voice.
Rules
Limits
Tone
Data it connects to
CEO dashboard KPIs
Must connectCEO Dashboard
Targets the current company constraint.
CRM
RecommendedHubSpot · Salesforce
Measures experiment impact on pipeline.
Product analytics
RecommendedMixpanel · Amplitude
Measures activation and retention lifts.
Finance
RecommendedXero · Stripe
Checks the experiment pays back.
Experiment log
RecommendedCEO Dashboard · Notion
Avoids repeating failed tests.
No system for this yet? Upload a sheet or CSV, or connect any tool through a custom API.
Approvals in Slack
Example messages. Every proposal shows its source data, and every decision is logged. Slack and Microsoft Teams are planned at launch.
Sale → Delivery is the constraint: kickoff takes 11 days vs a 5-day plan.
Start the 'pre-filled kickoff form' experiment for 2 weeks?
Source: CEO Dashboard · HubSpot
The pricing page test finished: +0.4 pts conversion, not significant.
Close it as inconclusive and log the learning?
Source: GA4 · experiment log
Designed for EU readiness
Human oversight
You define which actions run and which require approval.
Traceable sources
Outputs can point back to connected records and documents.
Audit history
Actions, approvals and changes are designed to remain reviewable.
Access and retention
Role-based access and configurable retention are planned controls.
EU hosting options
EU-region deployment options are part of launch readiness.
These planned controls support GDPR and EU AI Act readiness. They are not a certification or legal guarantee; each customer remains responsible for its own assessment.
Moves your dashboard
MEASURED KPI
Experiments run
Completed learning cycles
MEASURED KPI
Experiment win rate
Tests that meet locked targets
MEASURED KPI
Constraint KPI uplift
Change in the limiting stage
MEASURED KPI
Cycle time
Days from hypothesis to outcome
Closed-loop improvement
Compare locked outcomes with the constraint KPI; recommend the next hypothesis or stop the line.
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