Sol — Advocacy agent · for customer success and account leaders

Turn proven customer success into trusted growth.

Sol identifies real outcomes, prepares renewal and referral moments, and asks before every customer-facing offer.

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Product safeguards support privacy and responsible AI use, including company-scoped access, disclosed AI interactions, human approval boundaries and decision records. These are not certifications; each customer remains responsible for its use case and legal assessment.

The problem

Happy customers renew quietly while proof, referrals and expansion opportunities disappear.

LIMIT

Outcome evidence stays in account notes

LIMIT

Referral asks come at the wrong time

LIMIT

Expansion is proposed without customer context

The solution

An advocacy agent that turns verified customer outcomes into retention, referrals and expansion without damaging trust.

Connected to your data

Reads CRM, helpdesk and product usage, so every number and recommendation traces to a source.

Knows your business

Uses customer promises, consent, health and commercial rules from your company knowledge, not generic playbooks.

You approve what matters

External commitments, spend, people decisions and policy exceptions always need a human.

What the constraint costs

Put a number on the problem.

3
020
€5,000
€500€30,000
35%
5%80%

Annual formula: missed referrals × average referral value × 12 months

Annual constraint cost

€180,000 / year

POTENTIAL SAVING

35%

ANNUAL COMPARISON

€42,000

Typical outsourced customer success cost

Illustrative assumptions only. Potential saving is your selected scenario, not a forecast. Nothing is saved.

Compare

Sol vs a customer success freelancer.

Annual cost

Today

€30,000+

Agent

€2,988 (€249/month)

Time to start

Today

2–6 weeks

Agent

Same day

Business context

Today

Repeated briefings

Agent

Your live rules and knowledge

Live data

Today

Exports and reports

Agent

Connected systems

Human approval

Today

Ad hoc

Agent

Boundaries and audit history

KPI accountability

Today

Activity reports

Agent

CEO dashboard plan vs actual

Alternative costs are illustrative market estimates.

Mistakes it prevents

The costly slips it catches for you.

Referral asks mistimed

Only proven, positive moments trigger a draft.

No proof of outcome

Evidence is captured at milestones.

Renewal risk ignored

Health changes surface before renewal.

Consent overlooked

Public use always requires approval.

Capability boundaries

Remove the work, not the accountability.

Ideal result

Verified customer success creates growth without manual advocacy campaigns.

The tension to solve

Increase referrals and expansion without exhausting trust or using unapproved claims.

Feedback loop

Compare referrals, expansion and retention with plan; propose the next consent-safe advocacy action.

Routine tasks

Work you stop paying a customer success freelancer for.

Manual health and outcome roll-upsWork removed
Outcome capture and advocacy readinessAgent handles
Referral, renewal and expansion messagesAgent proposes
Offers, credits and public case studiesYou approve

Make it behave your way

Your rules, your limits, your tone.

Tell the agent how your department works. It follows your rules, stops at your limits and writes in your voice.

  • Change anything in plain words through Addy
  • Changes take effect right away
  • Every change is logged and reversible

Rules

Ask only after a verified outcome
Flag renewal risk 90 days early
Publish case studies without consent

Limits

Refund approval above€500
Maximum customer asks2 / month

Tone

DirectFriendlyFormal
Also configurable: Health signals · Referral timing · Consent rules · Offer limits.

Data it connects to

What Sol reads to do the job well.

Planned at launchRead only · writes need approval

Accounts and renewals

Must connect

HubSpot · Salesforce

Times renewal and referral asks.

Support tickets

Must connect

Zendesk · Intercom · Freshdesk

Avoids asking unhappy clients for referrals.

Product usage

Recommended

Mixpanel · Amplitude

Proves outcomes with real usage.

NPS and reviews

Recommended

Delighted · G2 · Trustpilot

Finds promoters ready to advocate.

Billing

Recommended

Stripe · Chargebee

Spots expansion and churn risk.

No system for this yet? Upload a sheet or CSV, or connect any tool through a custom API.

Approvals in Slack

Sol asks, you decide in one click.

Example messages. Every proposal shows its source data, and every decision is logged. Slack and Microsoft Teams are planned at launch.

S
Sol APP #approvals · 09:14

Umbrella Co gave NPS 10 and cut reporting time by 40% this quarter.

Ask Jane for a referral and a G2 review?

Source: Delighted · Mixpanel · HubSpot

S
Sol APP #approvals · 09:37

Hooli uses 48 of 50 seats and renews in 30 days.

Propose a 75-seat tier at renewal?

Source: Stripe · Amplitude

Designed for EU readiness

Controls for accountable use from day one.

Human oversight

You define which actions run and which require approval.

Traceable sources

Outputs can point back to connected records and documents.

Audit history

Actions, approvals and changes are designed to remain reviewable.

Access and retention

Role-based access and configurable retention are planned controls.

EU hosting options

EU-region deployment options are part of launch readiness.

These planned controls support GDPR and EU AI Act readiness. They are not a certification or legal guarantee; each customer remains responsible for its own assessment.

Moves your dashboard

Success → Lead, measured against plan.

MEASURED KPI

Referrals generated

Success → Lead output against plan

MEASURED KPI

Expansion revenue

Growth from existing customers

MEASURED KPI

Net revenue retention

Retention plus expansion

MEASURED KPI

Referral rate

Successful clients who refer

Closed-loop improvement

Compare referrals, expansion and retention with plan; propose the next consent-safe advocacy action.

Get early access to Sol.

We're onboarding teams in small groups.

Questions